The Chatterkick Way
We focus on value-driven social experiences that positively impact your digital community, overall business, and company culture.
Our Process
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Our Process ~
01. Start With Strategy
The best results start by defining what winning looks like.
At the start of every project or engagement, we get crystal clear on goals, positioning, and strategy during our Discovery session. The depth of our review depends on the scope; whether we’re analyzing the impact of a single campaign or identifying new opportunities for digital domination, we’ll break out our findings in an easy–to–understand format.
Find out how savvy your business is by taking our quiz!
02. Make An Action Plan
We’ll set you up for success, whether you work with us or launch your efforts.
Once we evaluate your current efforts, we focus on the factors truly driving your overall business. Our teams will work together on the best possible strategy to reach your audience with the right message. Whether it’s a website strategy or a custom blend of organic and paid strategies to optimize every effort.
03. Put It In Play
Deliver powerful brand experiences with proven expertise.
With full–service account management, digital consulting, or a hybrid of the two, you’ll put your team’s time and energy to better, strategic use. Watch your story come to life on social media in ways you’ve always wanted with responsive, engaging, exciting content that easily attracts your ideal clients and followers. Want to bring your A–game? Wait until you experience our onsite photography shoot, which captures your team, office, and action shots in their best light. It’s like having your very own stock photography!
04. Measure The Heck Out Of It
We track, optimize, and maximize your ROI to deliver bottom-line results.
It’s one thing to have fun with the process; it’s another to prove it works, and we do. While campaign metrics can rise and fall, every data point tells us something new, and that’s a good thing.
For our monthly clients, we’ll take the outcomes we defined at the beginning of the process and provide monthly recaps and in–depth quarterly reports to identify top-performing platforms, content, topics, and audiences.
For our consulting–only clients, we’ll show you what data to look for, where to find it, and how to optimize your next rounds with your new insights.
Authenticity at Scale
Authenticity at Scale is Chatterkick’s proprietary system designed to help brands deliver genuine and impactful social media content that truly connects with their audience. This system focuses on three core components: Authentic Content, Audience Alignment, and Real-Time Engagement. Together, they ensure that your brand can maintain authenticity across platforms, build deeper connections, and achieve measurable results.
1. Authentic Content
Create content that reflects your brand’s true identity and resonates with your audience. Authentic Content is all about building trust and credibility in the digital space.
Key Processes:
Content Captures: We use professional photography, video production, and audio setups to create high-quality content, whether on-site, virtually, or through podcasts.
User-Generated Content (UGC) Gathering: We source content directly from your audience, like product mentions or lifestyle images featuring your brand, ensuring it aligns with your brand values.
Curated Content: We gather relevant articles, visuals, and other existing content that aligns with your brand’s messaging.
Repurposed Content: Refresh and adapt your past successful content to keep it relevant and engaging for new campaigns or audiences.
2. Audience Alignment
Ensure your content reaches the right people by aligning your brand messaging with your audience’s needs, desires, and behaviors.
Key Processes:
Define Target Persona: We use client sales data and AI tools to create a comprehensive profile of your ideal customer, capturing their wants, problems, and daily routines.
Create Sharp Points of View (POV): We work with you to understand your audience’s beliefs and challenges, creating impactful statements that define your brand’s voice.
Unique Value Proposition (UVP): We develop clear statements that showcase how your brand uniquely meets your audience’s needs, helping you stand out in the market.
3. Real Time Engagement
Engage with your audience in real-time to foster deeper relationships and drive continuous interaction.
Key Processes:
Monitoring and Responding: Using tools like Sprout Social, we monitor social mentions, hashtags, and relevant conversations, ensuring timely responses that enhance engagement.
UGC Engagement: We actively engage with UGC creators, secure permissions, and share their content on your brand’s channels to boost authenticity and visibility.
Content Distribution: We use targeted strategies, platform algorithms, paid promotions, and influencer partnerships to ensure your content reaches the right audience at the right time.
Chatterkick exceeded our very high expectations. The level of creativity they brought was fantastic, and they were a pleasure to work with. Every time we talked to them, they had a new, unique idea. It was evident that they put a lot of energy and effort into the project. We were really impressed with their ideas.
G. McFarland, Clutch.co Review