Meet Mariah Black-Overholt

Mariah is an Ad Strategist and the Analytics Team Lead at Chatterkick. Since 2019, she’s led reporting efforts to help teams and clients understand what's working, what's not, and what to do next.

Most days she's in the data, figuring out what's actually driving results versus what looks impressive in a report. Her standard for reporting is simple: it has to be useful. Not vanity metrics, not numbers without direction- a clear picture of what's working, what's not, and what comes next. If it doesn't help someone make a decision, it doesn't make the cut.

She lives for the problem-solving side of the work: connecting dots across campaigns, testing ideas, and using AI to move faster and think smarter. She's especially interested in how creativity and analytics work together, and how stronger reporting leads to better creative decisions.

Outside of work, she currently lives in Indiana with her husband Martin, their kids Maeve and Grant, and two cats (you may see Tegan pop up to say hello during meetings). Her favorite weekends are the ones without much of a plan- get in the car, drive until something looks interesting, and then stop. Sometimes it’s food, sometimes a trail, sometimes… something unexpected. Mariah loves cooking, has been known to be “too” competitive during trivia, and appreciates good slow mornings outside with hot coffee and chatty birds singing in the background.